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  • Trends in Direct Response Marketing
    Trends in Direct Response Marketing This article looks at trends in direct marketing with an emphasis ...

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    • Authors: Patrick T Leary
    • Date: May 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Technology & Applications>Software
  • Direct to Consumer: What Does it Mean for Financial Services
    Direct to Consumer: What Does it Mean for Financial Services This article provides a contemporary perspective ... perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies ...

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    • Authors: Eric Sondergeld, Patrick T Leary
    • Date: May 2017
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; General Insurance (Property & Casualty)>Marketing and distribution - General Insurance; Life Insurance>Marketing and distribution - Life Insurance
  • NewsDirect Newsletter, May 2005, Issue No. 50
    CHAIRPERSON’S CORNER BY ROB STONE 3 TRENDS IN DIRECT RESPONSE MARKETING BY PATRICK T. LEARY 4 SOA INTER-COMPANY ... MARKETING MIX BY CAROL FERRARI 15 BRAND IS FROM MARS, DIRECT IS FROM VENUS: HOW TO MAKE THE MARRIAGE WORK BY ...

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    • Authors: James C Hamilton, Jay Jaffe, Brian Louth, Robert Stone, Patrick T Leary, ANDREW DAVID COHEN, Charles D Schewe, Carol Ferrari, Leo Toralballa, Scott Calame
    • Date: May 2005
    • Publication Name: News Direct
  • Banks Sell Life Insurance? That’s News to Me!
    Banks Sell Life Insurance? That’s News to Me! This article discusses the fact that consumers at ... to be done before consumers look to banks as a primary source for their life insurance needs. Where Do ...

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    • Authors: Patrick T Leary
    • Date: Jun 2008
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Banks Sell Life Insurance? That’s News to Me!
    Banks Sell Life Insurance? That’s News to Me! Table reference to article. 10167 6/1/2008 12:00:00 ... to be done before consumers look to banks as a primary source for their life insurance needs. Where ...

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    • Authors: Patrick T Leary
    • Date: Jun 2008
    • Publication Name: News Direct